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Search Engine Optimzation
Taffyshop is broken into two type of advertising. Pay
Per Click (PPC), and Seach Engine Optimization
(SEO). With PPC you get instant results to your web
site, however you are paying a per clickthrough rate
which can range from $0.10 to $5.00 per click through
which can be an expensive means of advertising
for companies.
Many clients opt to advertise through search engine
optimization. This process can take six months and
is an ongoing process but generates long lasting traffic that does not countinue to raise market costs when the site is ranked.
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