Online Marketing, Search Engine Optimization (SEO) and Advertising

Advertising - Pay Per Click

Online marketing can be a very crucial part in business for a company. With the proper techniques online sites both informational and e-commerce based can help generate leads and overall sales your company. The challenge with online advertising is how to invest your marketing dollars to gain the best results.

We use a variety of techniques for advertising. Many companies want to start making money immediately after launching their web site in which pay per click campaigns play a crucial role in this. Pay per click means that you pay various providers including Yahoo and Google for traffic they send to your site. The amount you pay for each click varies by both the phrase you are targeting say “toys” vs. “Soccer Balls”, and also by how much competition and which rank you would like to have. If you have 200 other competitors, and you want to have the 4 – 6 ad placement it could cost you dramatically more than a key phrase that has only say 10 competitors for placement.

Choosing the right keywords, phrases, geographical focus, budget, and estimated cost per click are all very important factors. We use many different tools and technologies to help you setup a strong marketing campaign for this. Assistance with your online campaigns starting at $149

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Search engine Optimization

This advertising method is a long term solution to bring more traffic to your site at much lower costs then pay per click techniques. This type of project is broken into several processes including understanding which phrases to target, putting a tracking system into place to track traffic, and where people are coming from. Next, we optimize each page on your site to attract clients looking for your products and services. After that we generate site maps, and submit your site to the numerous directories on the web including Yahoo, Google, and Open Directory.

we have access to technologies exclusively for web developers from Google and Yahoo to help increase your rankings, and focus your business in the right directions!

The last strategy that we implement is our Link Partner program. We locate other web sites on the internet that are related to your industry for example if you are selling cars we would look for web sites dealing with the auto industry. We check their standing with Google and Yahoo, and then request a link partnership with them.

This online marketing approach can take around 6 months to several years to get fully developed but clients that are willing to invest, and wait have found considerable results!

Testimonials